Calvin Klein's cologne Obsession for Men isn't just attracting ladies' noses. The "Wall Street Journal" reports that a Wildlife Conservation Society official says his group tracks the number of jaguars in Guatemala by spraying Obsession near remote cameras so they can get the cats to linger for survey purposes. The big cats love Obsession. (Best guess, the researchers are not wearing the fragrance on themselves. Also, don't wear Obsession while visiting the big cats display at a zoo.)
